OUR PRODUCTS
Our primary fibers cotton, and linen are responsibly sourced from farms that meet high environmental and social standards.
Sustainability is at the core of everything we do, starting with the Raw Materials we choose.
Good Linen carries forward a centuries-old tradition of flax farming an inherently sustainable practice that requires minimal water and naturally enriches the soil. Our Good Linen fabric is crafted from the inner fibers of the flax plant, sourced from farms that follow a zero-waste philosophy. Every part of the plant is put to use from seeds pressed into oil to stems repurposed for particleboard ensuring nothing goes to waste.
Good Cotton is crafted from extra-long staple cotton, celebrated for its superior strength and softness. To ensure full transparency, we've partnered with leading companies that use forensic science to trace our cotton from farm to factory in India.
Our cotton is sourced from some of the finest farms in India, where precision agriculture techniques are used to optimize yield and quality while minimizing resource use. These farms also practice crop rotation with food crops to maintain long-term soil health.
Good Modal is crafted from premium beechwood fibers, renowned for their exceptional softness, smooth drape, and luxurious feel against the skin. Naturally breathable and moisture-wicking, Modal offers a lightweight comfort that lasts, making it ideal for everyday wear. It also holds color beautifully, ensuring long-lasting vibrancy wash after wash.
THE FARMS
The Farms are where the journey of every thread begins. Grown in fertile soil under warm climates, these farms use sustainable practices like crop rotation and precision irrigation to produce strong, soft, and high-quality fibers.
THE MILL
The mills are where the raw beauty of farm-grown fibers is transformed into premium fabrics. Using state-of-the-art technology and skilled craftsmanship, the fibers are processed with care—from cleaning and spinning to weaving and finishing.
The Atelier
The Atelier is where premium fabrics become finely crafted garments. Skilled artisans and modern technology work together to cut, stitch, and finish each piece with precision, creating clothing that embodies quality, craftsmanship, and timeless style.
OUR PEOPLE
At Incendio, we believe our clothes matter because of the people who wear them. Guided by our core value of human empowerment.
We are committed to supporting and uplifting those around us, our employees, customers, and local donation partners alike.
We believe in empowering our employees by fostering growth, well-being, and a supportive work environment. Through regular training, open dialogue, and a commitment to fair practices, we ensure every member of our team thrives and contributes to a better future.
Incendio is a fashion brand that empowers its customers by celebrating individuality and self-expression. Each piece is designed to ignite confidence, offering style that makes every wearer feel comfortable, bold, and uniquely themselves.
In today’s unequal world, we believe every company has a role in fostering generosity and solidarity. By supporting charitable causes and community initiatives, we strive to help build a fairer and more equitable society.
RICH HERITAGE OF JODHPUR
Promoting Local Craftsmanship and know-how
Right from the start, we opted for Made in Rajasthan, and we're proud to be working with several renowned workshops across the region. This choice comes at a cost, but we are convinced of its positive long-term impact.